This course provides a comprehensive overview of the key principles and techniques of market analysis and demand forecasting in the dynamic field of air transport. It will provide students with a strong understanding of how to assess market demand, analyse competitive environments, and carry out data-driven forecasts for air transport and related services.
Upon completion of the course, participants will have acquired skills that are necessary for informed decision-making and strategic planning in the aviation industry.
This course provides an overview of the key principles and techniques for market analysis and demand forecasting in air transport.
Upon completion of the course, students will be able to:
- Understand the significance of market analysis for various activities in air transport.
- Conduct market analysis for air transport.
- Explain how future demand for passengers and goods can be analysed.
- Utilize various forecasting methods and apply them to the aviation sector (statistical methods, econometric models, artificial intelligence).
- Develop appropriate models for forecasting the air transport market.
- Explain how Artificial Intelligence can contribute to the forecasting process.
- Understand and appropriately use relevant software and programs for air transport forecasting.