This course offers a comprehensive introduction to business founded on the basic principles of contemporary management, applying these principles to the real world. It covers theoretical approaches and practical advice for success in a performance-based modern market, including planning, organization, motivation, controlling, decision-making, teamwork, ethics, and personal development. Through readings and case studies, it provides tools and methodologies to analyse the internal and external business environment.
The course also aids in understanding the theory of entrepreneurship in relation to large and small enterprises. It outlines the essential components and identifies potential barriers to successful entrepreneurship. It provides tools and methodologies (business model canvas, business plan) for market analysis and trends, as well as for creating new businesses and ensuring their sustainable operation.
Finally, the course introduces students to the concepts of leadership and distinguishes between management and leadership. It emphasizes the development of leadership skills and personal characteristics essential for being effective leaders in competitive enterprises.
By the end of this course, students will be able to:
- Understand the theoretical background of management and entrepreneurship.
- Creatively and effectively apply the theoretical foundation in relevant case studies.
- Critically evaluate planning, organization, control, and decision-making processes.
- Work towards establishing a new business using the business model canvas and business plan.
- Develop leadership strategies to maximize an organization’s performance.