The demand for air transport is largely dependent on activities that are geographically stable, mainly related to tourism for leisure purposes, business, visiting friends and relatives, and other reasons. Moreover, air freight plays a significant role in the supply chain, particularly in remote tourism areas with economic wealth. Simultaneously, the connectivity of air transport is critical for tourism development and depends on the existence of critical infrastructure related to airports, air navigation services, ground handling, and transport solutions.
The travel distribution system, and particularly travel organizers, online travel agents, and travel management companies, also play a crucial role in shaping and directing tourist flows. This course discusses and critically evaluates the interdependence of air transport and tourism based on a systemic approach involving all stakeholders.
The theory is supported by examples, case studies, and role-plays to help students creatively understand and apply air transport and destination management concepts in a complex environment.
Upon successful completion of this course, students will be able to:
- Identify the key stakeholders involved in air transport and tourism.
- Analyse the main aspects of interdependence between air transport and tourism.
- Evaluate the roles of airlines, airports, ground handling service providers, and air navigation service providers in tourism.
- Discuss the significance of travel organizers, online travel agents, and travel management companies in managing and promoting tourism.
- Understand the importance of Destination Development, Management, and Promotion Organizations (DDMMOs) in coordinating air transport and local tourism service providers (e.g. hoteliers).
- Apply theoretical concepts in an empirical context to create mutually beneficial conditions for key stakeholders in air transport and tourism.