[Second Semester – Compulsory Course for Stream 1, Elective Course for Streams 2 & 3]
This course offers an in-depth exploration of airport strategy and positioning from a holistic systems approach, primarily focusing on the factors that ensure sustainable long-term development and the retention of an acceptable operational license for all stakeholders. It encompasses a broad range of strategic elements for an airport and its position, from strategic planning to sustainable development strategy and environmental strategy, providing students with a deep understanding of the fundamental elements necessary for determining a successful long-term growth strategy for airports. The course includes various critical topics such as defining strategic goals and measuring them, establishing a strategy to support long-term economic stability, emphasizing the importance of sustainable development and environmental considerations, the significance of managing stakeholder expectations and influences through the establishment and communication of strategic goals, the crucial link between strategy and infrastructure development and master planning, and finally, how to utilize strategic goals to foster greater employee involvement in the management and development of the airport. Upon successful completion of this course, students should be able to:
- Understand the strategic role of airports in the global air transport system.
- Comprehend the regulatory framework within which airports operate.
- Analyse and evaluate the operations, infrastructure, and market environment of airports.
- Learn how to assess the stakeholder environment and analyse their expectations (importance matrix).
- Understand how to analyse an airport’s strategic positioning and develop strategic goals that promote this positioning, considering the expectations of all stakeholders.
- Learn how to establish strategic goals and identify the measurement indicators for managing them.
- Understand the key drivers that should be incorporated into the strategy and learn how to articulate strategic goals related to them.
- Develop strategic plans for airport expansion, service improvement, and sustainability.
- Assess the economic, social, and environmental impacts of airport strategies.
- Formulate solutions for current challenges in airport management, such as capacity constraints, regulatory compliance, and technological innovation.